Your website’s trustworthiness is greatly influenced by how it seems; yes, a bad user experience could cost you potential clients. Your website’s functionality and usability are very vital, but you can’t let design take a backseat. The background of your company’s brand should be created using a cohesive combination of background colors, spacing, and other visual components. Consider them as we enter a new year. London web design advice for 2022 help improve the look and feel of your website.
WEB DESIGN TRENDS FOR 2022 YOU NEED TO KNOW ABOUT
Technological trends are ever-evolving (which is why our website design services in Manchester stay so busy). You only need to look at recent years to notice how design components and website functionality have changed. The text-heavy, feature-rich websites from the 2000s and 2010s contrast with the minimalist design of today.
1. Reducing “Friction”
You’ll want to avoid including too many visual components that compete for attention because simple, clean design is currently king. A crowded web page has complicated animations and too much copy, texture, color, and font. A truly minimalist website removes anything that can detract from the topic of your website. Instead than adding extra features, you can improve your design by identifying an essential emphasis and highlighting it.
2. THE EMERGENCE OF MICRO-ANIMATIONS
Users still adore videos, and they always will. However, too many films can severely slow down your website, which is one of the reasons GIFs and other types of micro-interactions are well-liked. They may not be able to tell your brand’s story or provide detailed instructions on how to use your product or service (keep those concepts for video), but they may be a very powerful tool for getting website visitors to take action.
3. BOLD COLOR PALETTES
It’s not necessary for a minimalist design to be uninteresting. Without depending on flashy, oversaturated elements, a striking color palette can help your website stand out. Even one contrast shade added to a monochrome design will draw the eye. White space doesn’t always have to be white!
4. PARALLAX SCROLLING
Using this technique, you may add levels, depths, and a level of visual hierarchy to your design by making the backdrop move more slowly than the foreground information. Additionally, it can aid in highlighting forms and calls to action.
EVERGREEN WEBSITE DESIGN TIPS
You should make a good design that will last you for a few years because it is not practical nor cost-effective to keep inventing the wheel. While the aforementioned trends are popular right now, the following will continue to be appealing to website visitors for a long time.
- Include elements for accessibility and availability, such as keyboard navigation, closed captioning for video material, and alternative text for photos.
- Create a thumb-friendly responsive web design.
- Use an H1 header structure at the top of the pages.
- Create CTAs with clickable links to case studies, form submissions, and more, as well as to article downloads.
- Make a module for promoting testimonials, or even a new web page.
- Normally, original images will win out over stock photos, but when you can’t help but use the latter, it’s crucial to know what kind of imagery to seek out. Finding images that represent real-life situations rather than corny, high-fiving, all-hands-in photos is the most crucial factor to take into account.
Contact Markustudio for additional information on the most recent trends and assistance with incorporating these changes onto your own website. Web design, logo branding, print, SEO, and digital design services are offered by a freelance web designer in Manchester.