The Trials and Tribulations of Hiring a Website Developer

January 25, 2021| admin| 0 Comment| 2:25 pm

Categories:

Web Development

I initially uploaded this write-up back in 2016 and also I pulled it to dust it off today due to the fact that I am presently working with two Search Engine Optimization customers who have hot messes of sites. These companies have actually tried numerous internet site programmers as well as Search Engine Optimization companies, just to be left with hacked up internet sites without any website traffic, conversions, or ROI.

It’s buyer beware and sometimes I seem like digital advertising and marketing is the wild west of modern technology. Your website is an important part of your service. If 2020 educated us anything, it’s that digital advertising is needed. The world has actually browsed the web and also we will not go back to a dependence on conventional sales techniques.

Do not fall for empty promises or spam emails. Do your homework as well as don’t opt for any individual you can not rely on.

Now on the original tale …

Friday I had to laugh. A sad laugh that is induced by the solid need not to sob.

Within 2 days I had received three various pieces of communication from people chatting negatively concerning their internet site developers. This is beyond discouraging given that this is my career as well as we’ve been working with WordPress development for over a years.

Does a web site layout and development project really require to be full of trials, adversities, and ongoing agony? Can the process ever before go efficiently as well as within the assumptions set prior to cash altering hands?

Yes, it can, yet these successes are never ever the stories we become aware of.

My interaction today made me consider the phrase “trials as well as adversities” and it took my back to Sunday school and also paying attention to Scriptures verses from Corinthians or Romans. A lot frustration and has a hard time fill these jobs. Cash is lost, time shed, as well as sales vanish right into slim air.

Assume I’m being overly significant? Let me share some real-world remarks received within the last two days.

Sally is a possibility that got here as a referral from another WordPress developer. She spent $50,000 on a realty internet site that was developed with a page home builder she can not truly utilize or customize. The rebuild of her website took her search traffic to basically absolutely no and also her sales channel has actually dried up right into nothingness.

In her own words:

My WordPress site looks wonderful after 1 year of rebuilding and tweaking … and we hate it. The layout we utilized to customize sucked, the code is crap, Aesthetic Composer is my worst enemy, SEO has actually essentially gone down right into nothingness and I (extremely) intend to begin once again.

What went wrong? From what I can tell the programmer utilized a stock ThemeForest motif and loaded it with a bazillion shortcodes and also billed her 10 times what she ought to have paid. The new website is quite, yet core pages do not have actual content so her SEO has actually plunged. I ‘d likewise wager that the programmer failed to remember to use 301 redirects when URLs were transformed, which made the SEO situation even worse due to the fact that it cleaned away existing SEO and broke referral web traffic streams.

Managed IT Maumee Helps Businesses Reduce Costs and Improve Operational EfficiencyManaged IT Maumee Helps Businesses Reduce Costs and Improve Operational Efficiency

Maumee-based managed IT provider helps businesses reduce expenses and enhance operational efficiencies, offering all IT services including equipment maintenance, security measures and data storage.

https://sites.google.com/bestlocal.company/managed-it-maumee/

Trained professionals take over tasks that your in-house team cannot, allowing you to focus on growth and strategic initiatives instead. Furthermore, these experts provide round-the-clock service so your systems remain operational at all times.

Reduced Costs

Managed IT Maumee offers an extensive array of services designed to reduce costs and increase operational efficiencies for businesses in Maumee, Wisconsin. Experienced professionals offer expert-level IT support at a fraction of the cost associated with hiring an in-house team.

Reputable MSPs also provide cybersecurity measures to safeguard against costly downtime and data breaches. These safeguards include 24/7 network monitoring, patching software vulnerabilities and creating a business continuity plan.

Proactive security solutions can save your company thousands of dollars while protecting it from disaster that could compromise your IT system.

Managed IT providers can not only reduce downtime and its associated costs, but can also create contracts to cover any untoward business incidents that arise – helping your bottom line remain healthy while keeping competitive advantages intact.

Round-the-Clock Service

IT tasks that keep equipment functioning, ensure cybersecurity is in place, host and monitor applications and more are increasingly vital for businesses of all types – though some might lack the resources or skillset needed to perform them on their own.

Managed IT services offer an invaluable service: they take care of these tasks for you by experts who possess both experience and the know-how to monitor your technology and detect problems before they become serious, saving both money and effort.

Provide round-the-clock service so your customers can access your website or mobile app at any time and from any place – plus ask for assistance should they experience problems with connectivity or hardware.

Businesses with multiple locations or clients across the world can take advantage of this cost-effective option to alleviate strain on in-house IT teams and focus on strategic growth rather than day-to-day issues.

Cybersecurity Measures

With cyber threats continuing to escalate, it has never been more important to secure your IT systems against potential attacks such as viruses and ransomware. A strong cybersecurity plan will protect both data and systems against these potential dangers.

An effective cybersecurity approach should cover every facet of a company’s IT environment from its network to its people. This should include training staff on how to recognize malicious software and other threats as well as installing tools such as VPNs or password managers for added protection.

Managed IT Maumee programs often incorporate cybersecurity measures into their programs such as antivirus protection, firewall monitoring and malware removal. Higher level programs may even feature regular cybersecurity reviews.

Malware, phishing, and social engineering are some of the most widespread threats a business must deal with, each having the potential to cause substantial damage to computer systems.

Business Continuity Plan

Business continuity plans provide businesses with a proactive means to avoid downtime and the associated costs, as well as safeguard customer confidence in their ability to continue operations.

BCPs involve identifying risks and vulnerabilities facing your organization, creating safeguards to mitigate them, testing those safeguards in various risk scenarios, and reviewing your plan regularly to keep it current with emerging technologies and changes within your company.

A standard BCP process starts with conducting a business impact analysis (BIA) and review. A BIA allows organizations to assess the financial consequences of losing key operations, and in doing so it helps identify which processes must remain operational during an emergency situation.

After this step is taken, companies will form continuity teams and implement procedures for keeping critical functions operational during a crisis situation. These procedures may range from back-up systems to remote work policies; and will involve tabletop exercises, walkthroughs, and crisis management communications so all staff know about and understand their plans.

What do you see when you visit your website? Is your website’s content and design up to date, compelling, and appealing? Is your website fit for the future?

This post will cover ten vital web design tips that will help you transform your outdated and uninteresting website into something new and improved in 2022!

Why Do You Need to Make Changes to Your Website?

Your company’s first line of defense is a fantastic website. As a result, it’s critical that you not only pay attention to what goes into your content, but also to the overall look and feel of your website.

However, site design is more than just a matter of appearances. It all comes down to meticulous planning and conceptualization of the notion you’ll use on your website. Fonts, colors, and visuals are all part of this. Designing a website also entails striking a balance. You don’t want to visit a website that is overburdened with elements, contains obsolete content, or has broken links and pages.

Here are some simple design suggestions to help you improve your website.

1. Emphasize readability

Will your intended audience be able to comprehend your message? Is your content well-organized, or is it cluttered? You should think about whether or not your audience will be able to understand what they’re reading. To accomplish this, stay away from utilizing large blocks of text. Make use of lists and bullets to improve readability.

2. Make use of high-resolution images

Visual learners account for 65 percent of persons, according to the Social Science Research Network. In addition, 90% of the information we absorb is delivered to our brain via pictures. As a result, instead of relying solely on text, it is critical for your website to have high-quality photos to effectively convey your message.

Visuals can also help you connect with your audience by explaining your written material in a more detailed way. Furthermore, high-quality photos convey trustworthiness and professionalism.

3. Try to keep things as simple as possible.

Remember that the primary purpose of your website is to get your main message out to your target audience. It should be straightforward and quick to navigate so that your visitors can better process your material and locate what they’re looking for.

4. Make Use of Keywords and Phrases in the Headline

Use clear and concise headlines to avoid confusing your audience. Use keywords or phrases to catch your visitor’s attention and be as plain and clear as possible.

5. Be Aware of 404 Errors

When your target audience visits your website, make sure they don’t get 404 errors. The 404 error indicates that your page was not found. One of the most common reasons for this is that the website has been moved or destroyed, or the URL is incorrect.

6. Don’t Forget Your CTA

In any business, especially on your website, a call-to-action, or CTA, is critical. You’ll want to know exactly what your site visitors will do next. But be careful not to overdo it. CTAs should not be placed at the top of your page. Because not everyone who visits your website is ready to take the next step, the CTA should always be placed at the bottom of the page.

7. The design should be user-friendly on mobile devices.

The majority of individuals use their mobile phones to access the internet. As a result, your web design should be mobile-friendly so that your audience can access it easily. Mobile-friendly websites are also rewarded by Google.

8. Colors are quite important.

Your website’s color scheme should be consistent with your brand colors. It shouldn’t be overly loud or dominating so that your visitors aren’t confused or distracted.

9. Take into account the ease of navigation

Most users will not spend extra time on a website that appears to be difficult to use and navigate. You want your site to be user-friendly so that people remain longer on it and possibly convert.

10. Be Wary of Where You Put Your Social Links

It’s a good idea to incorporate your social media connections in your website so that visitors can connect with you outside of it. Don’t put them at the top of your page because they will distract your visitors and lead them away from your website.

Conclusion

The design tips listed above are only a few of the numerous things you may use to improve and design your website. It will all be determined by the design update’s objectives.

Markustudio is a Manchester-based professional graphic and web design studio that specializes in site design, logo branding, print, and digital design. We love working with successful small businesses and major brands all around the UK as a web design firm. Contact us right now to find out how we can help you improve your website!

Optimizing Your San Diego Website for Local Search: Tips and Best PracticesOptimizing Your San Diego Website for Local Search: Tips and Best Practices

If you own a business in San Diego, it’s crucial to optimize your website for local search to attract customers in your area. Local search engine optimization San Diego (SEO) can significantly improve your online visibility and help you connect with potential customers who are actively looking for your products or services in the San Diego area. In this article, we will explore some valuable tips and best practices for optimizing your San Diego website for local search.

https://www.seocompanysandiego.com/

1. Claim and Optimize Your Google My Business Listing

Google My Business (GMB) is a powerful tool for local businesses. It allows you to create a business profile that appears on Google Maps and search results. Claim your GMB listing and ensure that all the information, such as your business name, address, phone number, and hours of operation, are accurate and up to date. Add relevant categories, high-quality photos, and a compelling business description. Encourage customers to leave reviews, as positive reviews can boost your local search rankings.

2. Use Local Keywords Throughout Your Website

Optimize your website content with relevant local keywords. Incorporate San Diego-specific keywords in your page titles, headings, meta descriptions, and content. For example, if you’re a bakery in San Diego, consider using keywords like “best San Diego bakery,” “fresh pastries in San Diego,” or “artisan bread in San Diego.” Conduct keyword research to identify the most effective local keywords for your business and integrate them naturally into your website.

3. Create Location-Specific Landing Pages

If you serve multiple locations within San Diego, consider creating location-specific landing pages on your website. Each landing page should focus on a specific neighborhood or area within San Diego and provide localized information, such as store hours, directions, testimonials from customers in that area, and any unique offerings specific to that location. This helps search engines understand the relevance of your business to different neighborhoods in San Diego, improving your chances of appearing in local search results.

4. Optimize Your Website for Mobile

Mobile optimization is crucial for local search. San Diego residents often use their smartphones to search for local businesses on the go. Ensure that your website is mobile-friendly, with responsive design that adapts to different screen sizes. Optimize page load times, as slow-loading pages can lead to higher bounce rates. Mobile users expect a seamless and user-friendly experience, so make sure your website is easy to navigate, with clear calls to action and prominent contact information.

5. Build Local Citations and Backlinks

Local citations and backlinks are essential for local SEO. Citations are mentions of your business’s name, address, and phone number (NAP) on other websites. Ensure that your NAP information is consistent across all online directories, review sites, and social media platforms. Seek opportunities to build high-quality backlinks from local San Diego websites, such as local business directories, local news outlets, and community organizations. These citations and backlinks signal to search engines that your business is relevant to the San Diego area.