Digital design is an umbrella term that encompasses several different roles and disciplines. It’s the process of mapping out the look and feel of the content that people view and interact with on a digital interface. It’s the process of translating the vision into pixels and making sure that it looks good and works in a way that people want. It’s the process of writing the code that makes it all work.
The role of the designer is a moving target. The field has matured quickly over the past decade, and there are several new entrants into the area that don’t have a deep understanding of the core concepts that define the digital design. A good designer is a person that has a broad experience base in software development and can translate that knowledge base into digital form.
Not everyone is cut out to be a designer. There are plenty of people out there that don’t have the time, the inclination, or the interest in delving into the nitty-gritty of building a website from scratch. The best that they can do is hire someone to do it for them.
Hiring a designer can be a great option. It forces them to focus on their vision and goals in digital design and take some control of the result. However, this is a short-term solution. Hiring a designer puts you in control of the result. It allows you to focus on the vision and goals of your business in the long term.
The role of the writer is also a moving target. I was a writer back in my college days—what a waste of talent. I hate to say it, but I witnessed some of the worst writing I had ever seen in my life.
The role of the writer is a moving target. Many believe they have the right to write about everything and anything. Let’s get real.
The role of the entrepreneur is a moving target. For many years, people thought that you couldn’t do anything without a financial investment. Even business books stated this.
Now, most people will state that you cant make money without a financial investment. What has happened? Business books have become so lame.
There is no magic bullet that can be used to solve all the ills in business. In the grand scheme of things, none of this matters. There is one thing that matters.
The role of the business owner is a moving target. There are books written about every aspect of the business. Many business owners act like doctors. Most of them forget that they are not medical doctors.
What counts is what the individual thinks. The role of the business owner is a moving target.
