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Reputation management has the stated purpose of protecting a company’s reputation or individual from the effects of negative press. Whether or not this is true, it is certainly the mission of organizations and individuals to protect their reputations from the hordes of negative feedback. Given that the internet is potentially a perfect venue for this action, a person becomes subject to many scrutinies. If negative reviews are false or are posted by individuals with malicious intent, the damage can be done. Given these acknowledged, two issues deserve discussion here. Both are related to the science and art of SEO (search engine optimization). Art versus SEO Redirects vs. Conversions hours of video ad creation vs. editing. Social Media is beginning to be a valuable tool for the brand owner as well as the journalist. While some positions seem to be relatively secure, others are in constant flux. This is normal for any media environment, and the areas in which you can find jeopardy are always changing. As a brand owner, you should know where your reputation is and what can be done to keep it. Natural Link Building Organic links are often the best links to have. If you expect to do well on any search engine, you must dominate the significant results of all of the important keywords you have chosen. For this reason, the Organic SEO techniques that you implement should be carefully thought-out and produce results. Over the last few years, the main search engines have gotten smarter at spotting techniques that are less than ethical and have limited the results they show for natural products. If your methods include large volumes of low-quality links, you run the risk of being banned by the major search engines, which can spell instant disaster for a business. Link Building is a tricky aspect of search engine optimization. Although it can be complicated to achieve, it is not impossible. Some SEO consultants advise that web masters forgo efforts at natural link building and put more effort into link development. By doing this, it will be easier to get Google to rank your website for your targeted keywords. Although direct website links may be the best way to improve your search engine ranking, it is also far easier to get a vast amount of backlinks by purchasing links. Various service providers offer to build high-quality links for you. Before making these

Reputation management is the effort to influence what people think of a brand or person when viewed online. Image the latest Modus operandi to woo customer acquisition. Social media marketing is designed to capitalize on what is known as the Web’s most significant turn-of-the-throat emotional and intangible elements–“word of mouth” plus “social proof”–in that it is naturally evolving. The ever-changing flow of this resource is precisely what a reputation management company is poised to study. The thin line is toward treating a brand or person as an individual rather than a corporation. A particular business or person is physically present (Unless using a body hidden inside a white noise-amplifying reverberator). Still, psychically speaking, they employ reflecting techniques to allow the negative to surface, loud and clear. These techniques are both ancient and practiced. Methods of lest-we-not-know- emerging-online-marketing-strategy are so-called black-ops or secrets of the trade.

A particular business or person is Occasionally capable of maintaining their persona withstanding scrutiny of the badge. Only when they are needed. Keeping buttons close to the chest requires monitoring reputation. Professional reputation management companies ask for testimonials, surprises, and other direct evidence that the client is who they claim to be in reality. This practice is designed to both keep trouble from surfacing and maximizing relevancy in the circumstances. Also, neither the clients nor the SEO professionals should be permanently damaging the right name. Sites that practice this type of practice will eventually fall down the search engines’ ranks, resulting in the possible loss and total Waste of Time & Performance.

Following are some techniques that savvy companies employ to manage their negative reputation: Photographs- Most people would not want to be on the same playing field as a known malcontent. Turbans, on the other hand, are cool about it. There’s a happy medium. In some cases, a photo of the owner (or employees, friends, and competitors) will demonstrate the damage they have done. Streaking pages are especially damaging. In this case, it is the spelling of a word versus the background and an excellent alternative to statistics.

Control- There are a couple of ways to prevent distractions. One is to limit your site to static pages. The other is to manage your site code to disable personalized search. The first offense is generally termed cloaking (or, as it is in the SEO world, Potter’s Engine). Choosing to do so will get you permanently banned from major search engines.

Have a strategy Having a strategy will mean that you are aware of the direction you want to take with your campaign, and you know what you need to do to achieve it.

Consider streamlining your process. Automate several tasks and lower your likelihood of getting penalized by the search engines. Examples of strategies include link building and posting or commenting on blogs or blog posts. Limit your comments and posts. Avoid using words limited only to your two lines of communication. Use this opportunity to provide value to the community. Comment on blogs and blogs that allow you to place your name and link to your site. When you comment on blogs or blogs that don’t specifically apply to your area of expertise, it is essential to provide a useful contribution to the community. Don’t use comments like “Great post” or “That was fantastic” to field your next blog post. Give value or be helpful.

“Search engine” optimizers will tell you that keyword stuffing and cloaking is not a bad thing and that any site can rank on the first page of Google if it follows their exact formula. This is false. Strictly speaking, Google’s algorithm does not care about that much. What it cares about is the keyword density on each page and the uniqueness of the content. If the content is copied many times on different pages, then it is spamming. If the keyword density is not that high, then it does not mean that all pages are spammy.

I want to show you some data that clearly indicates that cloaking is not a good thing. Why? If other sites are cloaking, then cloaking sites will drop off the search results list very fast. And this will affect your rankings very severely.

Let’s look at one of the sites that use this tactic called “spyfu” and see what Google has done to them in the last year. Now you can look at the site to see precisely how they have done this. Google will make some bots come across this site and index it. That will then cause them to rank. But this is not what we are interested in here. What we are interested in is what Google has done to this site. And the answer is that they have lowered their rank by one position. Now, this is extremely low. You can see this by doing a site browser with the Google Toolbar. You will see that the site ranks at or near the bottom. But you can also look at the page rank. If you do a site browser with Google, you will notice the page rank is much lower. And you will see that this site is not on the first page of Google. This is one of the sites that use this tactic called “spyfu”. And how did they do?

1. The site should have had its content unique to each page.
2. They should have had only one title tag on each page, and the title tag should have had their chosen keywords in it.
3. They should have had their content formatted for the search engine.

Many more tactics can be used, but the only thing that matters is that you have done something that you thought was relevant. You should say that you have done something with your content that your visitors will remember and be interested in. But these days, it is easy for you to get away with putting your keyword-rich content into a site and fooling Google into indexing the site. But it is a concise term victory. You have fooled Google for a bit, but in the end, you will be found out. So what you need to do is have a long-term strategy. That strategy should consist of many tactics such as creating relevant content, formatting your content properly, getting relevant links from relevant sites, get a lot of people to your site by creating a good site map, keep your site updated, having a good user interface and so on. But ultimately, you must have an exemplary user interface and have it indexed and ranked.

The bottom line is this. The more you learn about the search engine and how they rank your site, the more you should get your site indexed and ranked. This is simple. All you have to do is keep your site up to date, keep your content fresh and relevant and get a lot of backlinks.