Net Book Media Default 7 Simple Video Marketing Strategies

7 Simple Video Marketing Strategies

Do you have a targeted audience in mind when you create your video?

The sooner you decide, the sooner you will find out if you have a market or not. The first step you need to take is to search for similar videos to your own on YouTube, Vimeo, and other video sites. Watch the videos that come up. Notice how they are structured, the stories they tell. The concepts they use to construct their videos. What resonates with you? What are the key messages they convey? What would you like to see in a video?

Next, decide if you want to include a storyline with your video. A storyline may not appeal to everyone, but it can be an excellent tool in connecting with some audience. A storyline will help you connect with your audience. Also, consider the type of audience you are trying to connect with:

  • Everyone: People who like the message you are trying to convey.
  • Boys & Girls: Boys and Girls together.
  • People who find it challenging to connect: People who aren’t sure if they like the message you are trying to convey.

When you determine your audience, you can also choose the setting. TV shows and Movies are structured like a TV show, with episodes, storylines, and character interactions. Video marketing is structured similarly, except there are no episodes and characters. All exchanges take place in a single location. This may feel disjointed to some viewers but may make the video easier to consume for many viewers. This confusing style, however, is typically used for corporate videos and marketing videos.

Create a compelling concept.

  • The whole point of a video is to entice someone to create a profile, visit your site and buy your product. There are many tools you can utilize to establish your concept.

It is essential to have a clear concept before you begin to brainstorm.

Once you have a concept, you can then get back to brainstorming. What is your product? What is your service? Why should someone buy your product? What’s in it for them? These questions will help you to come up with ideas for your videos. Remember, there will be many revisions, so don’t forget to gather as many pictures as you can. The essential idea is the product concept.

Conduct research.

  • Your first task is to check on the competition.

The competition is your most significant source of ideas for your video. Research their products and services and make sure you fit the bill. Don’t be afraid to check on their products and services, as this is a great way to find out what your potential customers want. Your video should showcase what they do, so check out what they do and vice versa.

  • Create a short story.

It is essential to identify a problem, but not too much. If you place the problem and then provide a solution, the viewer will have a greater understanding of what you are trying to convey. Please don’t go overboard, and don’t make it a mystery, but identify the problem and provide a solution. In doing so, you are more likely to entice them to purchase your product.

  • Create a question.

There should be a question related to the problem identified above. This question should be related to the reason why they should benefit from your product. Again don’t go overboard here, but be sure to identify the problem and provide a solution.

When you review your video from the viewer’s point of view, you will see they are engaged, they are learning, and they are on your website requesting more information. The more information they have, the more likely you are to increase your orders.

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MASSAGE CHAIR INNOVATIONS AT THEIR BEST – COOL GADGETS MASSAGE CHAIR INNOVATIONS AT THEIR BEST – COOL GADGETS 

Over the last 10 years, massage chair technology has zoomed past our expectations. In years past, a massage chair would have rollers that simply would go side-to-side & up & down.   We would eventually decide to call these 2D roller massage chairs. Shortly later 3D massage chairs were invented which added a 3rd dimension of in & out movements that you might feel with a deep Shiatzu massage. Now we also see ionizers, voice activation, wireless cell phone charges, and touch screen remotes added to today’s high-tech massage chairs.  
 
The Titan Jupiter LE Massage chair was released last year and was made for larger & taller bodies. The manufacturer claims it will support an individual up to 6’6” & weighs 300 lbs. The Jupiter LE is a 3D L-track massage chair which means the massage rollers extend down into the glute areas. The Jupiter LE is packed with a touch screen remote, hand-free voice activation, 10 Auto-programs, & tons of manual features that allow you to tell the massage chair what to do.  

 
How about a chair that can massage your glutes & your back simultaneously? The Daiwa massage chair company has you covered. At the 2020 CES convention in Las Vegas, NV, the Daiwa Supreme Hybrid massage chair was launched for the public to see & try out. This massage chair introduced the first dual roller system which uses two separate roller systems to hit your glutes and back at the same time. This amazing massage chair also comes with a wireless touchscreen remote, cell phone charges, and an inversion stretch program that truly feels like a medieval torture device. Don’t worry, this stretch program won’t hurt you. It is made to give your spine a nice decompression stretch while massaging your hands, feet, arms, etc. How’s that for relaxation in your home? 

ACH Payment Gateway AdvantagesACH Payment Gateway Advantages

The ACH network beginnings can be attributed to various associations forming NACHA in 1974. Rules were established for the various participants operating within the network to comply with. The ACH network began as a batch network and continues as such to this day.

The term payment gateway is generally used in connection with credit card processing. Around 1996 it was Jeff Knowles who was supplying merchant accounts to online retailers who were tired of PC software offerings that were available, and certainly didn’t want to key in card data into a stand-alone terminal. He reached out to First Data and obtained their lease-line specs to begin what would be the end result of the first payment gateway, authorize.net.

Today, a payment gateway is essentially communication connectivity through internet protocol. Because the ACH network is a batch network, authorizations that are possible in the credit card world are not possible for ACH transactions. So exactly what advantage can come about from utilizing internet protocol connections for ACH transactions?

First, you need to think of an ACH Payment Gateway a bit differently than what is a credit card gateway. You need to consider the ACH processing engine and what it does – and how real-time data flow from those processes can benefit an originator. For example:

  • For security purposes, an ACH processor might have the ability to tokenize the sensitive bank account data. Real-time connectivity allows for an integrated software application to post customer and their associated bank account data and be instantly returned a reference token that replaces the bank account data, thus removing the threat of theft of sensitive data.
  • An ACH processor might maintain a database of known fraudulent accounts or “bad accounts” that are routinely NSF, or closed accounts. Having a real-time notification delivered in these instances can be extremely beneficial to a merchant originator.
  • Ancillary services: Some third party processors take advantage of integrating to services that can be of benefit to originating organizations. For example, there are authentication and verification services that can be called if the processor is integrated. Accounts can be verified to be open or closed and whether they have a positive balance. Even matching names of individuals and businesses to accounts can be authenticated.
  • If the processor has a notification system built into their processing engine, notifications of all sorts can be delivered in near real-time. For example, courtesy emails could be sent to customers of an originator letting them know that they are to be debited for what is their recurring monthly payment that is due. Or, internal employees could be notified of returned items, allowing them to take whatever action they deem fit.

An ACH Payment Gateway enhances what is a batch network and makes it more attractive to businesses and organizations who have ACH processing needs. If you require assistance in determining your best options for an ACH Payment Gateway, allow us to be of assistance. We at ACH Payments have been providing ACH solutions to businesses of all sizes for over 19 years.

Custom Website DesignCustom Website Design

A custom website design is one that’s built from the ground up, adding and displaying anything unique to your brand. Instead of using a pre-designed framework, it’s developed from scratch, which is why it’s way more expensive than using a template web design. Depending on your business needs and the company you work with, a custom website can cost you anywhere between $2,500 and $30,000. Custom websites aren’t for everyone but if you’re considering getting one, know that it isn’t for everyone.

Why a custom website isn’t for everyone

Let’s face it; some things aren’t my thing. I like the unique designs that the internet has tested. But there is nothing wrong with writing a bespoke web design. It would help if you didn’t have to sacrifice your values, morals, or ethics to get a custom website.

I can handle spending thousands of dollars on my web design.

Some people can’t handle spending thousands of dollars on their web design. A custom website isn’t for everyone, and neither are the designers that create them. You can spend $10,000 and hire the best web designer in the world, or you can pay a web designer $50/hour and have a site created that runs smoothly. There are no hard and fast rules for hiring a web designer either. The only reason why some web designers get paid a lot and some get paid nothing is because there are just as many people who get paid nothing.

I can handle keeping a website updated and knowing the ins and outs of coding.

Coding is something I wouldn’t want to have to do. I am a college dropout and have little interest in knowing the ins and outs of coding. I know I shouldn’t have to have this knowledge, but I can’t help it. And if you can’t handle these things, then you shouldn’t be doing web design.

I can handle spending days researching keywords and analyzing the competition.

Competition isn’t something I would want to have to worry about. I can deal with it. I don’t need to know the ins and outs of keyword research. I am looking for a good web designer with a knowledge of good coding standards and HTML.

I can handle spending $2,000 to get the best design.

Now the best design is not the one you see today. All web designers try to design a site that will give the best results. But what is the average size of a client site? That is something we will come to later. Right now, we are only looking at keyword analysis.

I can handle spending $10,000 to have a site designed and get the best results.

If you can handle spending $10,000 to have a site designed and get the best results, you should hire a web designer. Most web designers can manage $10,000 quickly and can give you great results. Again the keyword analysis isn’t for everyone. There are plenty of people who can’t afford $10,000. Most of the web designers that charge $10,000 DO get the best results. And for those that get the best results, then you should hire them.

So we have covered the basics of being a good web designer. Now we have to touch on being a good person. The list of things that go into being a good person is endless. But let’s keep it simple. The list of things that go into being a good person goes into the list of some of the things we talked about in the introduction—so being a good person.

1) Understand what you are doing. If you don’t understand what you are doing, then you will get frustrated quickly. Many web designers think that just because they can create a fantastic site for their clients, they have to do it for everyone. They don’t understand how important it is to know why they are doing web design and not being a DJ at a club or a caterer. You are designing a site for one person and helping their business. So if you don’t understand what your doing helping them, please don’t do it.

2) Be a leader. Be an example to the team. If everyone does their own thing, then the whole team suffers. Be the leader and show the group how to do what you are doing. For example, in the web designing example, you should make the website layout which the client will tweak repeatedly. It is essential to be the leader and get everyone to follow the tutorial and keep the project moving forward. It will give the client and yourself a very high standard to work towards. I am not saying that you have to design the whole site or do all the work. But you should be the most qualified candidate to develop and assist the client in making the website which will give the client a very high standard to work towards.

3) If it’s working, then keep doing it. Just because you made your first million doesn’t mean that you can keep doing it. (For most web designers, it happens when they sell their company to invest in the internet). I hope you realized that not everyone is going to be a qualified web designer. Just because you know how to design websites doesn’t mean that you are qualified to design the internet blogs, the home pages of news sites, the corporate home pages of large companies, the business profiles on CNN, the website of a large company, the About pages of companies and the corporate website of a non-profit. There are vast amounts of websites on the internet for any of these things. To avoid making a lot of mistakes, you need to find the best person for designing these pages.

Now, how do you choose? Well, think about your passion for a few days. Some people design their own companies’ blogs, some people create corporate home pages, and people develop corporate home pages of large companies. How many do you want to do?

You see, the question I am asking you is this. If you want to design a significant national gas company website, how many would you like to create? Each one of them is excellent, however many of them may be over your budget. The same applies to the internet home pages. Do you want to design the business profiles on CNN for a large oil company or the corporate home pages of a non-profit? They all may be excellent and require a great deal of skill and expertise, but can you design all of them?

Think about your passion for days. The website that you would like to do may have a lot of responsibilities. You see, you must understand that the internet is a massive but ever-expanding beast. If you design the website for a large oil company and how to design websites, how many of them will be needed for the next five years? If you know how to create web pages for non-profit organizations and the national gas company, you would not have to worry about that. Therefore, choose wisely.

If you want to design the webpages for a small non-profit, you probably already know how to do it. The difference between non-profit and non-profit is in the amount of content that you would like to have on the web page and how much time you would like to dedicate to it. The beauty of it is that you have more than one opportunity to learn how to do it. You can watch videos on YouTube and learn from your mistakes. You can also ask the experts in the IRC channels how to do it. The choice is yours.