Do you have a targeted audience in mind when you create your video?
The sooner you decide, the sooner you will find out if you have a market or not. The first step you need to take is to search for similar videos to your own on YouTube, Vimeo, and other video sites. Watch the videos that come up. Notice how they are structured, the stories they tell. The concepts they use to construct their videos. What resonates with you? What are the key messages they convey? What would you like to see in a video?
Next, decide if you want to include a storyline with your video. A storyline may not appeal to everyone, but it can be an excellent tool in connecting with some audience. A storyline will help you connect with your audience. Also, consider the type of audience you are trying to connect with:
- Everyone: People who like the message you are trying to convey.
- Boys & Girls: Boys and Girls together.
- People who find it challenging to connect: People who aren’t sure if they like the message you are trying to convey.
When you determine your audience, you can also choose the setting. TV shows and Movies are structured like a TV show, with episodes, storylines, and character interactions. Video marketing is structured similarly, except there are no episodes and characters. All exchanges take place in a single location. This may feel disjointed to some viewers but may make the video easier to consume for many viewers. This confusing style, however, is typically used for corporate videos and marketing videos.
Create a compelling concept.
- The whole point of a video is to entice someone to create a profile, visit your site and buy your product. There are many tools you can utilize to establish your concept.
It is essential to have a clear concept before you begin to brainstorm.
Once you have a concept, you can then get back to brainstorming. What is your product? What is your service? Why should someone buy your product? What’s in it for them? These questions will help you to come up with ideas for your videos. Remember, there will be many revisions, so don’t forget to gather as many pictures as you can. The essential idea is the product concept.
Conduct research.
- Your first task is to check on the competition.
The competition is your most significant source of ideas for your video. Research their products and services and make sure you fit the bill. Don’t be afraid to check on their products and services, as this is a great way to find out what your potential customers want. Your video should showcase what they do, so check out what they do and vice versa.
- Create a short story.
It is essential to identify a problem, but not too much. If you place the problem and then provide a solution, the viewer will have a greater understanding of what you are trying to convey. Please don’t go overboard, and don’t make it a mystery, but identify the problem and provide a solution. In doing so, you are more likely to entice them to purchase your product.
- Create a question.
There should be a question related to the problem identified above. This question should be related to the reason why they should benefit from your product. Again don’t go overboard here, but be sure to identify the problem and provide a solution.
When you review your video from the viewer’s point of view, you will see they are engaged, they are learning, and they are on your website requesting more information. The more information they have, the more likely you are to increase your orders.